This is a guest post sponsored by PosterMyWall.
Balancing business and babies isn’t for the faint of heart. You have to wear all the hats, fulfill every role, and don’t get sick days. However, there’s never been a better time to work from home, especially as a mom! Owning your own business means you get to create a schedule that works for you and your family. Gone are the days of having to choose between work and family, because you have the power to do it all.
Of course, burning the candle at both ends can lead to burnout. Fortunately, you’re Supermom, and nothing’s going to stand in your way. Okay, outside of your toddler’s sniffly nose and a full inbox.
Between feedings, naps, errands, and the demands of running a household and a business, where will you find time for marketing? You’ll need low-cost, time-saving marketing techniques that fit into your busy schedule.
In this article, we’ll look at real-life examples of successful mompreneurs who’ve figured out how to show up every day as a mom and a boss.
Tap Into The #Mompreneur Community On Social Media
Social media has opened the door for mom entrepreneurs to build a loyal following, expand their brand offerings, and connect with fellow moms. Sharing content on platforms like Pinterest, Twitter, Instagram, and Facebook is a great way to attract people to your brand and connect with your community.
Best part? It’s free!
Keeping a posting schedule requires time and consistency, but there are a few hacks to maintain your presence and save time.
- Save time by batching your content. Carve out time once a week to plan your posting schedule, write captions, research hashtags, and post with an affordable social planning tool like Planoly or SproutSocial.
- Create engaging content for free using PosterMyWall’s social media templates. You’ll save tons of time by customizing pre-designed templates to match your branding. Plus, the social media image downloads have no watermarks, so you can create and post with ease.
- Engage with hashtags and accounts within your niche on Twitter and Instagram. Browse hashtags like #mompreneur and #momboss to connect with similar accounts!
Share business and personal content. Your followers want to know the real you, especially the intimate side of running a business and a home. Take a note from @JennaKutcher by sharing Stories highlights of your personal life, or photos of your family.
While you build up your digital community, don’t forget to get involved with the locals in your area.
Get Involved With Your Local Community
Whether you’re an online business or own a mom and pop shop, joining your local community (or by joining your local Founding Moms Exchange!) is a great way to build awareness about your brand. Not surprisingly, most of your business likely comes from local shoppers. Build on that momentum by getting involved.
Here are some ideas to get you out of the office and in the mix:
- Attend local events at cafés, libraries, local parks, or craft fairs. Be sure to bring business cards and flyers to network with the community and build relationships.
- Host a fundraiser for a good cause and to promote your brand. Something as inexpensive as a bake sale or car wash can have a lasting effect by leaving a positive impression on your community.
- Partner with another local community and offer discounts at one another’s stores. You’ll incentivize people to shop from both brands and bring money to another local business in your area.
As you’ll quickly realize, networking is a free way to connect with like-minded businesses and consumers! Where else do they hang out that you can get involved? Let’s hop over to Facebook.
Create A Facebook Group and Join Mom Boss Groups
When you’re short on time, self-promotion falls to the bottom of the priority list. However, what if there was a community-driven marketing strategy to hype up your business? Enter Facebook groups.
These online communities are perfect networking devices to connect with audiences in your niche. And that’s not all; you can flex your industry expertise, offer advice, and build credibility in these groups, too.
You’ll gain access to your target demographic for free by joining Facebook Groups. Better yet, why not start your own and make the rules of your community?
(Psst… the Founding Moms even has one for The Founding Moms Community!)
Join Forces With Mom Bloggers in Your Niche
Why do we love networking? Because it’s free and effective. Networking with businesses and bloggers in your niche is mutually beneficial for you and the party you befriend. You don’t have to spend a dime, and the results are seriously head-turning.
Look at this fierce partnership between beauty boss moms, @meshawilliams_, and @aciesmothers. The two joined forces to host the “Spring Beauty Renewal” event, featuring live makeup and skincare demos, giveaways, swag bags, and of course, networking opportunities!
Here’s how you can jump into the mix to cross-promote with other mom bosses and bloggers:
- Link swap to one another’s website, blog, or product pages.
- Create special discount codes for one another’s audiences to use at either store.
- Highlight mom entrepreneurs on your blog or website homepage, like VentureMom’s Feature series, a community that’s shining the light on mom-owned businesses.
- Reach out to mom blogs like Motherly and ask to contribute a story or be featured on the blog.
There’s no downside to partnering up, plus you get to split the prep, workload, and budget. A partnership can also be completely free.
Hosting a virtual event costs you nothing and instantly broadens your digital reach! Win-win!
Get Your Business Listed In Online Directories
Instead of scrolling through pages of results on Google to find a business, directories take the clearest route to your destination. In other words, you want to be listed in them to best reach your target audience. Did I mention these directories are free?
There are hundreds of business directories, and getting listed is quick and easy. Here’s how:
- Start by listing your business for free in large directories like Yahoo! Small Business and BrightLocal.
- Then, isolate niche-focused directories for mom-owned businesses like Market Mommy, Business Among Moms, and The Mob Nation.
- Sign up and register a new account. Don’t forget to fill out the description and add a logo to your page.
When it comes to running an online business, customers can come from anywhere — so you want to be everywhere.
Hit Them With Impeccable Customer Service
You’re investing your precious time into these marketing techniques, but none of that advances your brand without fantastic customer service. The best way to get repeat customers is to impress them with flawless user experience.
When you do, you’ll get more reviews, and customers are more likely to tell their friends and family about you. How can you wow them every time?
Good customer service isn’t singular, so it’s best to take a holistic strategy covering three key categories.
Customer service starts the moment someone lands on your website. You want them to have an enjoyable, flawless, easy-to-use experience on your site.
Want to give them the best user experience possible? Here’s how:
- Make sure your web pages load in less than three seconds. Optimize large images with a compressor like Tinypng.com, and remove unnecessary widgets and plugins that can bog down your site.
- Make navigation easy. Don’t send your visitors on a treasure hunt to try and find your product page, FAQ’s, shipping time, or return policy. Make the site navigation as easy and seamless as possible.
- Ensure your site is responsive on mobile. Did you know that 70% of mobile searches result in actions like buying or subscribing? By contrast, desktop users take about a month to take the same action. Mobile is where it’s at, so make sure the experience is as easy as on a desktop or tablet.
When a visitor decides to take action on your site, use these tips to go above and beyond:
- Add a chatbot to your site to answer FAQs.
- Create a “Favorites” feature for them to add items to their wishlist quickly.
- Offer a secure checkout and sync with Apple Pay for one-click purchases.
Once they’ve converted from a visitor to a customer, maintain a positive, involved rapport with your new clientele.
- Send them a thank you email with a confirmation number of their order.
- Offer them a 10% discount on their next purchase.
- If you sell products, keep them up-to-date on the shipping process and include tracking information.
- Send an email requesting a review of the product or service to show you care about their user experience.
A Better Way To Balance Baby and Business
Your business is your baby and allows you to provide for your children. You don’t need a huge marketing budget or team to market your business; you’ve got everything you need at your fingertips. With a little strategy and planning, you can market your business without missing those precious moments at home.
The best part of being a mom boss is calling the shots and designing a life that works for you and your family. With these tricks up your sleeve, you’re Supermom in action!