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So you have your company set up, and you have the basics of what you sell, but how do you really take a new business to the next level so you stand out from your competitors? Branding! A solid, consistent brand is going to make you different from other companies selling similar things, and will help potential customers remember and pick you. So how do you take your branding to the next level and grow your business?
A clear brand personality can help you differentiate yourself from your competitors, make a strong emotional connection with your customers, and help you stand out in a crowded market. Consistency is the name of the game, so make sure you define what your brand looks like visually. This includes the colors and fonts you use, what style of photography and graphics appear in your marketing materials, and even where you advertise or what social media channels you’re on.
With so much media out there for your potential customers to consume, you need to stand out visually. Consider using images, videos, animations, or infographics to create a cohesive visual identity that reflects your brand personality and values. Using something like Canva can help you keep everything organized and consistent across all your materials, and make it easy to resize and edit content for different platforms.
Whether it’s a playful, serious, or informative tone, make sure it’s consistent across all your communication channels, including your website, social media, and email marketing. It’s okay to modify things slightly on different social platforms to fit the platform, but make sure it all still flows and feels like your brand. For example, you don’t want to confuse potential clients by having a playful, colorful tone of voice on your socials when your website is more clinical and black and white.
A community of happy, engaged customers is one of the best ways to increase sales organically. Encourage your customers to share their experiences, feedback, and suggestions, and create a sense of community around your brand. Testimonials make for great ads, and solid feedback from dedicated clients can help you grow in ways you might not have thought of yourself.
You can create personalized experiences through targeted content, personalized email campaigns, personalized product recommendations, or personalized customer service. If “personalized” sounds like a lot of time on your end, don’t fret- there are a lot of automations built into most websites or programs you can use for your business to make emails, customer service, and more personalized for your customer that won’t cost you extra hours of your day. Check out our Resources tab for a few of our favorite tools.
Branding is a crucial component of any successful small business. It can help build trust with customers, foster customer loyalty, attract top talent, and differentiate a business from the competition. If you need ideas, help, or just want to see what other fellow mom entrepreneurs are doing with their branding, come join us at the Founding Moms!