Hire Your Clone: Breaking Down Your Business Podcast


In last week’s episode our hosts Jill and Brad discuss the top 5 alternatives to cloning yourself to make your business better. If you can’t clone yourself, you can always hire administrative help — a virtual assistant, an assistant, even your favorite cousin or 6-year old intern. Relieve the burden of tedious admin tasks and get back hours of your week. Create a “don’t do” list so that instead of adding things to your to-do list, make a list of things you should just hand off instead and force yourself to get help. Set clear goals, do less and really focus on the things that only you can do. It will make you a better business person. They’re joined by Coco Meers, founder of Pretty Quick, an app that makes it insanely easy to book your beauty appointments. It’s the Uber plus OpenTable of beauty and Malik Turley, founder of Hip Circle Studio that helps women (and the people who love them) throughout every stage of life. Providing a blend of dance and fitness classes (Belly dancing! Yeah!), services, resources, and community events, Hip Circle Studio is the place to be for you and your family.


Crib Sheet #141: Go Girl Communications’ Patti Minglin

pm_photoPatti Minglin has been helping companies market effectively to women full time for the past three years – though the seeds of her businesses started years earlier. Read on to learn more about how this mom of three built a freelance gig into a full time job.

What business did you start up?

I am the founder of Go Girl Communications, a sales and marketing consultancy that helps small- to medium-sized businesses effectively market to women.  

What motivated you to do it?

I had a great full-time job that I loved a lot, but the hours–and my commute–were ridiculous. One evening, we were sitting down at the dinner table and my son screamed with delight, “Yay, Mommy is home for dinner!” I realized then that something had to change–I needed to somehow be more present in my personal life. So, for the first time in my life, I quit full-time employment.

I like to say that I am an “accidental entrepreneur”–I really started out just doing freelance work with a focus on content development. My original goal was to supplement my strong sales and marketing background with content development so I could eventually return to the world of publishing (that was my industry) and be a strong publisher. However, as I got more involved in content development, I found myself drawn to the idea that smaller businesses needed strong marketing strategies, sometimes even more than big brands. I used the experience I had in marketing, the mom market (I was the associate publisher of a regional parenting magazine) and in local advertising sales to develop strategies that work for smaller businesses.

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The Founding Moms on WGN.FM

jillsalzmanLast month our founder, Jill Salzman, stopped by the studio of WGN.FM to talk shop about The Founding Moms with hosts Rachel Bellow and Suzanne Muchin. Click the link to hear it! Teaser: Hear how The Founding Moms combat the mommy guilt that many would-be entrepreneurs feel. Bonus: Check out those leggings! We have one stylish founder! 

9-5 And A Family on The Side: How Technology Can Make Life Easier For Working Moms

amy williams (1)Guest Post by Amy Williams :: Let’s face it, being a working mother requires you to put in a full 9 hours a day at your job and be there full time for your family.

Children and the pressures of running a home require working moms to stash an arsenal of tools and tricks inside their Coach bags. Many mothers already have a deep appreciation for vehicle warning lights, modern laundry facilities, crockpots, and DVR’s to record sinful pleasures like The Bachelor. However, technology can be our secret weapon to help juggle work tasks and families to combat mother fatigue.

Merge everything into one calendar or one app to help keep track of everything. There is only one of you, so a calendar will help keep everything from appointments to play dates organized. Many mothers install Google Calendar, Facebook, or Cozi on their mobile devices to manage everything in one spot. You will be less likely to forget a birthday or early dismissal.

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Top 5 Things You Wish Were True About Your Business (But Aren’t): Breaking Down Your Business Podcast


In this installment of the podcast that’s taking the world by storm your hosts Jill and Brad talk about what wishes they’d want granted in the small businesses they run. Jill wishes more than anything that she could hire a staff to help her out, and more sponsors for this podcast, and way more time. (If you grant wishes for a living, please get in touch.) Brad wishes he had words — in a certain order — and a magic wand for SEO purposes. And a driver. And they both most definitely want to make sure that you’ve gotten your copy of their incredible e-book! Get it here. They’re joined by Brian Burkhart, founder of SquarePlanet Presentations where he helps business owners sound better by making all things communication more fun and effective and Katie Krimitsos, founder of the Business Women Rock! podcast where she interviews the world’s most incredible business women. Tune in below!

Crib Sheet #140: As Mom Sees It’s Dusty Bastian

Screen Shot 2014-09-14 at 2.43.56 PMDusty Bastian has been blogging about her life as a mom and traveler for the past four years. She now sustains her family as a full time blogger which means she must be good! Check out both her interview and her website below to learn more about this wordsmith mom.

What business did you start up?

I am the Owner/Editor of the product review, travel and lifestyle blog, As Mom Sees It.

What motivated you to do it?

In 2010, when I was 6 months pregnant with my daughter, I lost my job and I was overwhelmed with the choices of baby products since my son was born 10 years prior. So much had changed! I was finding that some of the products didn’t last as long and some were too amazing not to share. I needed a place to share them and I started connecting with moms online – reading their blogs and joining their groups. I’ve always loved writing and thought “this is what I want to do!”

A few years later, I found that I was able to sustain my family as a full time blogger and it was something that I loved and allowed me to stay at home with the kids. It’s not easy by any means, but I love it!
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4 Things You Should Know About Teaching Money Management to Kids

Screen Shot 2014-09-10 at 10.18.42 AMGuest Post By Carole Thompson :: Money management is an art that all of us have to learn, and the sooner we master it, the better it is for us. A floppy attitude towards money and finance will land you in a pile of debt, create unfair interest payouts and give you a bad credit score. All of which you would definitely like to avoid.

But the art of managing your income, resources and investment is a skill that you master over a period of time. And an early beginning surely helps.

Most of our early experience with money management pertains from the measly pocket money we earned slogging through endless summer holidays mowing lawns, running errands and helping with household chores. But we also learned that money is a result of dedicated hard work and never lands cheap.

How do you impart valuable lessons of money management to your children? This becomes all the more important as our society becomes increasingly consumerist, advertising grows in power and influence like never before, economy and personal finance become precarious and unpredictable, and the youth become credit-happy.

So what can the new-age parent do to teach his young one budgeting and ‘saving for the rainy day’?

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Crib Sheet #139: Macaroni Kid’s Joyce Shulman

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Joyce Shulman, a former high powered lawyer, finds satisfaction and financial stability in her new career publishing local newsletters for moms and dads to find activities to do with their kids. Read on to learn how this entrepreneur got her start and the day she knew her dad was finally onboard with her business.

What business did you start up?

Macaroni Kid. Through an incredible community of Macaroni Kid Publisher Moms (and a few special dads), we publish hyper-local e-newsletters and websites that answer the question “mommy, what are we going to do today” in more than 500 communities across the nation.What motivated you to do it?

What motivated you to do it?

I have always known that there is a huge amount of under-utilized talent among moms who have left their careers to stay home but who are dying to put their skills and passion to work in a way that is family friendly. And when my kids were young, I learned that so many communities offer incredible, enriching events and activities for kids and families but often those families don’t even know those programs exist. Those two beliefs collided into Macaroni Kid.
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The Perfect Hotel Means The Perfect Vacation

Screen Shot 2014-08-31 at 11.11.58 PMAs a busy entrepreneur it’s important to take time to recharge. If you haven’t taken some time off this year – plan it for the fall months before the year ends! People who take vacations have lower stress, less risk of heart disease, a better outlook on life, and more motivation to achieve goals. And, if you’re in need of some suggestions of travel destinations, we’ve got a scope for you.

The Mandarin Oriental, San Francisco has been generous enough to sponsor The Founding Moms’ Fireside Chat with Randi Zuckerberg as well as an episode of the Breaking Down Your Business podcast and in return we wanted to share this incredible hotel with you! Providing an unparalleled guest experience combined with Mandarin Oriental’s legendary service, the hotel offers spectacular panoramic views of the Bay and beyond from the top floors of the city’s third tallest building. Centrally located it’s a fun cable car ride to Nob Hill, Fisherman’s Wharf, and just a short walk from the hotel to the Farmer’s Market, Chinatown, shopping and theaters. The City’s financial and business districts are adjacent, making Mandarin Oriental perhaps the most cosmopolitan hotel in San Francisco. Also, did we mention that each room has binoculars available for guest to enjoy the spectacular views? Pretty awesome!

So book a room today and hop in a car, plane or train to check out the Golden Gate Bridge, Chinatown Gates and the San Francisco Museum of Modern Art! Be sure to relax and enjoy.

Increase Your Startup’s Odds Of Success

Screen Shot 2014-08-31 at 10.57.55 PMGuest Post by Diane Tarshis ::  So you have an idea to start your own business. You’re ready to get going, but there’s so much to do!

When it comes to startups, getting it right at the beginning is often the difference between success and failure.  So how do you get it right from the start? Two words:  Business. Plan.

The best way to build something is to start with a plan.

A business plan pushes you to distill your concept, helping you

  • Develop your business model
  • Map out your execution
  • Persuade your audience, whether it’s investors, customers or both!

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