Why Am I Doing This Again?

Why Am I Doing This Again?

In the beginning, we’re convinced we’re going to save the world. We’re focused, driven, ambitious, and unstoppable. Our minds are flooded with ideas constantly, keeping us up at night and taking over our thoughts during the day.

We know our idea is pretty good, but play coy and humble and say “If I only help one person, it’ll all be worth it.

We’re not exactly sure how to make it happen so we seek out info from every reputable source there is. Then comes the avalanche. We’re bombarded with perspectives, techniques, principles, rules, how-don’ts, and how-tos. There are courses, videos, podcasts, blog posts, books, lectures, and seminars all telling you how to do it.

Let’s not forget the actual work of building a biz. While we’re at it, let’s not forget family… or friends… or self.

At some point, it all becomes too much.

All the advice.

All the things to do

All the guilt of spending time on a business when you could be spending it with your family.

The frustration of trying to find that perfect balance of time between your business and your family so when you’re working you’re not thinking about your family, and when you’re with them you’re not constantly thinking about your business.

The overwhelm of being one person taking on the work of three people with no end in sight.

The judgement from friends, family, and outsiders regarding the decisions you’re making.

The loneliness of being a mom and entrepreneur at the same time when no one else around you is. Your mom friends could care less about your business and your business friends could care less about your kids.

The total lack of energy from trying to balance it all…

It’s enough to make you stop and ask yourself “WHY AM I DOING THIS AGAIN?”

Well let me tell you…

It’s for the entrepreneur at heart, that’s just too afraid or doesn’t quite have the strength to do it herself. She’ll live through you.

It’s for that stay at home mom or for that woman dying to quit her job that’ll be inspired to greatness beyond her wildest dreams because of your example, your courage, your story.

It’s for the life you were meant to live that will only come as a result of the struggles you face now.

It’s for that look in your son or daughter’s eyes when they finally get it and appreciate every sacrifice you’ve made and every fear you’ve conquered.

And if for no one else, it’s for you; so that every morning you wake up with purpose, and every night you go to sleep knowing you did more giving than taking, rest assured that your effort in some small part, has made the world a better place.

In the end, it’s not about the opt-ins, the traffic, the conversions, the techniques, the copy or even the sales… it’s about helping that “one person” that would make it all worth it; even if that “one person” turns out to be YOU. There’s growth in struggle.

But of course, you knew that… but every now and then, it’s nice to be reminded.

Now it’s your turn. What’s your big WHY? Why are you doing what you’re doing? Share in the comments below.

Original art by: @sarasteenland

Tech-Life Balance with Randi Zuckerberg and Jill Salzman in San Francisco

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Crib Sheet #142: Kerri Zane Enterprises’ Kerri Zane

Screen Shot 2014-09-24 at 12.49.19 PMKerri Zane has been a lifetime entrepreneur, and a very successful one at that! Don’t take our word for it, the people who gave her an Emmy and put her book at the top of the Amazon best selling list are the ones you should really listen to. Read on to learn about this fab mother of two! 

What business did you start up?

Kerri Zane Enterprises. I am an internationally recognized Single Mom Lifestyle expert, Emmy winning TV executive, speaker, spokesperson & Amazon best selling author.

What motivated you to do it?

I was born to be an entrepreneur. The majority of my adult working life I’ve owned my own business.

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The Homemade Creative Features The Founding Moms Conference


Did you know the FIRST EVER Founding Moms Conference is a little less than two weeks away? It’s not too late to join us – learn more and register here.

One mom who is excited to join us is Alena, author of the lifestyle blog The Homemade Creative. She even recently wrote a whole blog about why she can’t wait to be in Chicago in October. Check it out here and read and excerpt below. Then register for the conference! Hope to see you there.

Have you heard of The Founding Moms or Jill Salzman? Yes? You’re a couple steps ahead of me, then, because until August I had no idea that a world class lineup of insightful and inspiring experts is about to descend on Lincoln Hall in Chicago – practically my back yard – for a fantastic conference that’s jam-packed with everything you could possibly want to know about being a first-class entrepreneur. “

Why Happy Employees Work Harder and Smarter

Screen Shot 2014-09-21 at 10.33.12 PMGuest Post :: When it comes to employee productivity, every manager and CEO is on a quest to figure out how to get more and better work out of the people in their charge. While productivity — and its lack — has a lot to do with job fit, education, and training, it turns out that whether or not an employee is happy is important, too, which means that your quest for increased employee productivity will probably require you to consider the emotional state of the people who work for you, as well as the environment in their work happens. From the research surrounding the relationship between happiness and productivity to the reasons why happiness is a productivity boost, here is a quick, crash course in understanding why happy employees make harder, smarter workers.

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Hire Your Clone: Breaking Down Your Business Podcast


In last week’s episode our hosts Jill and Brad discuss the top 5 alternatives to cloning yourself to make your business better. If you can’t clone yourself, you can always hire administrative help — a virtual assistant, an assistant, even your favorite cousin or 6-year old intern. Relieve the burden of tedious admin tasks and get back hours of your week. Create a “don’t do” list so that instead of adding things to your to-do list, make a list of things you should just hand off instead and force yourself to get help. Set clear goals, do less and really focus on the things that only you can do. It will make you a better business person. They’re joined by Coco Meers, founder of Pretty Quick, an app that makes it insanely easy to book your beauty appointments. It’s the Uber plus OpenTable of beauty and Malik Turley, founder of Hip Circle Studio that helps women (and the people who love them) throughout every stage of life. Providing a blend of dance and fitness classes (Belly dancing! Yeah!), services, resources, and community events, Hip Circle Studio is the place to be for you and your family.


Crib Sheet #141: Go Girl Communications’ Patti Minglin

pm_photoPatti Minglin has been helping companies market effectively to women full time for the past three years – though the seeds of her businesses started years earlier. Read on to learn more about how this mom of three built a freelance gig into a full time job.

What business did you start up?

I am the founder of Go Girl Communications, a sales and marketing consultancy that helps small- to medium-sized businesses effectively market to women.  

What motivated you to do it?

I had a great full-time job that I loved a lot, but the hours–and my commute–were ridiculous. One evening, we were sitting down at the dinner table and my son screamed with delight, “Yay, Mommy is home for dinner!” I realized then that something had to change–I needed to somehow be more present in my personal life. So, for the first time in my life, I quit full-time employment.

I like to say that I am an “accidental entrepreneur”–I really started out just doing freelance work with a focus on content development. My original goal was to supplement my strong sales and marketing background with content development so I could eventually return to the world of publishing (that was my industry) and be a strong publisher. However, as I got more involved in content development, I found myself drawn to the idea that smaller businesses needed strong marketing strategies, sometimes even more than big brands. I used the experience I had in marketing, the mom market (I was the associate publisher of a regional parenting magazine) and in local advertising sales to develop strategies that work for smaller businesses.

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The Founding Moms on WGN.FM

jillsalzmanLast month our founder, Jill Salzman, stopped by the studio of WGN.FM to talk shop about The Founding Moms with hosts Rachel Bellow and Suzanne Muchin. Click the link to hear it! Teaser: Hear how The Founding Moms combat the mommy guilt that many would-be entrepreneurs feel. Bonus: Check out those leggings! We have one stylish founder! 

9-5 And A Family on The Side: How Technology Can Make Life Easier For Working Moms

amy williams (1)Guest Post by Amy Williams :: Let’s face it, being a working mother requires you to put in a full 9 hours a day at your job and be there full time for your family.

Children and the pressures of running a home require working moms to stash an arsenal of tools and tricks inside their Coach bags. Many mothers already have a deep appreciation for vehicle warning lights, modern laundry facilities, crockpots, and DVR’s to record sinful pleasures like The Bachelor. However, technology can be our secret weapon to help juggle work tasks and families to combat mother fatigue.

Merge everything into one calendar or one app to help keep track of everything. There is only one of you, so a calendar will help keep everything from appointments to play dates organized. Many mothers install Google Calendar, Facebook, or Cozi on their mobile devices to manage everything in one spot. You will be less likely to forget a birthday or early dismissal.

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Top 5 Things You Wish Were True About Your Business (But Aren’t): Breaking Down Your Business Podcast


In this installment of the podcast that’s taking the world by storm your hosts Jill and Brad talk about what wishes they’d want granted in the small businesses they run. Jill wishes more than anything that she could hire a staff to help her out, and more sponsors for this podcast, and way more time. (If you grant wishes for a living, please get in touch.) Brad wishes he had words — in a certain order — and a magic wand for SEO purposes. And a driver. And they both most definitely want to make sure that you’ve gotten your copy of their incredible e-book! Get it here. They’re joined by Brian Burkhart, founder of SquarePlanet Presentations where he helps business owners sound better by making all things communication more fun and effective and Katie Krimitsos, founder of the Business Women Rock! podcast where she interviews the world’s most incredible business women. Tune in below!