Recently, we got the chance to chat with one of the founders of Brewla Bars, a company that’s challenging the idea of what an ice pop should be. The brother-and-sister run business, based in Brooklyn, crafts brews and creates flavors for the sophisticated palate — and everyone else’s, to boot.
- Who are you?
- Rebecca Dengrove, co-founder of Brewla Bars
- Where did your concept for the business come from?
- My brother. We grew up in Southern California eating ice pops and realized that we’d stopped eating them as adults. He had a craving for a pop one night and went to the store and was disappointed by what was available. The choices were boring flavors like cherry, grape and orange and the ingredients weren’t great either. They were made with artificial flavors and colors and HFCS. He thought we could create something better so he called me up with the idea and Brewla was born.