Wanna use social media to grow and market your business, but don’t know how or where to begin? [Read more…]
Guest post: Jamie Migdal is the Founding Mom of FetchFind, a business which connects pet owners with the best pet resources. Here, she details the decision to turn to equity crowdfunding, and the tips, tricks, and turns along the way. (Spoiler alert: She doesn’t regret it. Not for one second.)
After you’ve been bootstrapping your startup business for a year or two, it could be time to take stock and decide if you’re going to start fundraising in earnest or (depending on your runway and revenue) pack it in and move on to a “regular” job. It’s a crossroad that entrepreneurs face at some point, and until fairly recently, your only real option for fundraising after the “friends and family” round was labor-intensive, one-on-one investor meetings.
But after the passage of the JOBS act in 2012, equity crowdfunding became an option. You’re undoubtedly familiar with other crowdfunding platforms like Kickstarter or GoFundMe, but equity crowdfunding allows you to take numerous small investments from non-accredited investors to reach your funding goal.
Earlier this year, it was time for me to explore my path to seeking investor funding to continue to accelerate the growth my business. [Read more…]
Wanna find funding, but don’t know where to start?
Check out our new video course #25!
We always make sure to have fun in our Founding Moms Community video courses, but we don’t always have the same experience when it comes to finding funds for our businesses. This course? It’ll help you do just that!
Putting the FUN in Funding features the brilliant Troy Henikoff. Formerly the managing director of Techstars Chicago, he’s currently the co-founder and managing director of MATH Venture Partners, an early-to-mid-stage technology fund. He teaches entrepreneurship at Northwestern University’s Kellogg School of Management and he’s on the board of the Chicagoland Entrepreneurial Center. In short: He knows a few things.
In this course, Troy tells us that we don’t have to throw all our own money into our businesses (a neat idea, certainly, but you might eventually run out?) We apparently don’t have to keep running to friends and family, either.
So, how ARE you supposed to do it?
First, remember that you’re not asking people to give you money.
Uhhh… but isn’t that exactly what we’re doing?
Nope! You’re not a charity. Instead, you’re asking people to INVEST in your business. There are many ways in which to do that. You’ll learn that there are actual levels of investors (besides your uncle) and actual levels of risk (make sure you do your homework!)
Watch Troy and Jill as they walk you through his helpful tools, tips, and tricks for making funding…FUN!
Don’t miss this wildly helpful video course. Signing up for #theFMC and its video courses is easy peasy – do it here. Get access to piles and piles of small business resources, meetups, webinars, member support, and more for mom entrepreneurs right here. See you on the inside!
Guest Post :: Anyone who has bootstrapped their way to starting their own business knows exactly how difficult it can be. I read articles all the time that say it takes about three to five years for a small business to make it. As a small business owner, I don’t think that same rule applies to moms; at least it didn’t for me.
My fascination with making natural body care products started in 1996 when I found out my best friend’s housemate was creating natural salves and body butters in her kitchen. [Read more…]
Our next course — Course #24 — is out!
Your Small Business Strategy for Success! will help you figure out what branding strategy can work for you.
Have you met Nancy Goldstein? She’s the founder of Compass(x) Strategy, a brand strategy firm that tackles the most complex growth issues to build more successful brands. She began her marketing career in the world of consumer packaged goods: Now zestier! Buy one get one free! Our stuff is 30% better than the other guy’s stuff! But after fifteen years of marketing breakfast pastries, taco shells and fluted ceramic bakeware, Nancy decided that her work needed to matter. Her firm models how marketing could be a force for good.
Hear Nancy walk you through her helpful tools, tips and tricks for finding the right brand strategy for your biz. She talks you through goals, making biz growth sustainable, and figuring out where you want to go with the whole shebang.
I know you can do it. She knows how you can do it.
Don’t miss this wildly helpful video course. Signing up for #theFMC and its video courses is easy peasy – do it here. Get access to a piles and piles of small business resources, meetups, webinars, member support, and more for mom entrepreneurs right here. See you on the inside.