How you describe your business, and what it can offer to others, should be similarly tailored to the audience. Successful sellers and marketers know that the best sales tactic is to demonstrate the benefits for the person to whom you're pitching. But the way you execute your pitch will vary greatly depending on who the recipient is — a potential client isn't going to be interested in the same things as a venture capitalist.
This may seem counter-intuitive to business owners but I believe that the most important skill you can develop is to take the BUSY out of BUSIness. I do this daily by taking time for reflection. The “power of the pause” is hands down the single most powerful tool in my toolkit. I create this in moments of silence, my morning meditation, time in’s throughout the day and an annual 24-hour escape. And also, by sitting in Circle. Slowing down to pause in the middle of the day to be in Circle with other women is a tremendous gift that allows both personal and group reflection. Together, we tap into group wisdom far greater than we hold individually. We mirror each other’s essence. “We help each other become who we want to be,” as one of my most frequent Circlers likes to say, with a beautiful beaming smile on her face.
1. Ask your customers (or potential customers) why they buy from you.
You can maximize your marketing dollars if you target those who are most likely to buy your product. These folks are called your ideal clients. Don’t assume you know everything about their motivations. After all, it’s important to remember that you are not your target market.
Learn more about these people - find out in their own words what appeals to them about your product and how they decide what to buy and who to buy from. Having this conversation shows you what customers really value and helps you learn how best to reach them. It could keep you from wasting lots of time and money going down the wrong avenues.
2. Form a marketing strategy with specific goals.
Depending on your industry, some marketing tactics may be more advantageous and efficient for your business than others. Don’t start throwing spaghetti on the wall and hope it sticks. Once you’ve done your market research (see above), work on an achievable strategy that will focus your efforts where you can maximize your resources. Read more
Guest Post: About 18 years ago, I began an athletic journey called “The Seven Summits,” a quest to climb and summit the highest mountain on every continent. Early on in the ascent of my first, Mt. Kilimanjaro (19,740 feet), I realized the uncanny similarities between high altitude mountaineering and an organization’s or leader’s journey to reach the summit of Employee Engagement, which is typically defined as reaching Best-in-Class or Award-winning status (the top 10% of all employers).
One of the most striking similarities is in leadership qualities. Pick your expedition leader or manager carefully—it is the single most important factor in determining your success, either on the mountain or in the workplace.
Having a Plan
During my climbing expedition of Mt. Elbrus in Russia (18,510 feet), I had the honor of climbing with Mr. Vern Tejas, one of the most revered climbers and expedition leaders in the world. Vern mirrored what every great workplace manager does to achieve success; first and foremost, he had a plan of action. He insisted that we plan our climb and climb our plan. We were warned that deviating from our plan could be a recipe for trouble. In fact, the infamous “Into Thin Air” Mt. Everest disaster (29,028 feet) and the 2008 K-2 disaster (28,251 feet) both occurred because the leaders did not stick to the plan. Before both climbs, the climbers planned that if they were not at the summit by a certain time, they would turn the expedition around and head back down the mountain. Neither group stuck to their plan and many people perished. Read more
Guess who joined WBEZ 91.5's Niala Boodhoo and Melba Lara for this week's "Afternoon Shift" segment? None other than our founder, Jill Salzman. Hear their tech talk on President Obama’s new executive orders on cybersecurity, Governor Rauner’s announcement about a new innovation council and Facebook’s new way to manage user accounts after they’ve passed away.
Hit the big orange "play" button on the left, below:
Wanna get more work done? We all love our kids, but we also know that parenting can be hard. Getting the behavior you want from your child can feel like a battle. So, mom of 4, author, and family MD, Dr. G, wants to help.
Especially for mom entrepreneurs, setting boundaries is key to successfully working from home guilt free. Work-life balance is so important and you can use these clear boundaries to protect your work and your relationships. Help your life reflect your priorities. Dr.G can help with all of this and more!
Wanna get out and see brilliant art for a great cause? Rosecrance, a not-for-profit organization and leading national provider of substance abuse treatment for teens, adults and families, recently launched “In My Shoes,” an art exhibit created to help parents understand teenagers’ points of view about the pressures they face and how they're confronted with the potential to use and abuse substances.
The exhibit will be featured at the Robert Crown Center for Health Education in Hinsdale, Illinois, during National Drug Facts Week, Jan. 26-Feb. 1. The exhibit will remain at the center through Feb. 6 -- so get out there and soon. Read more
On Wednesday evening, our founder Jill Salzman emcee'd the launch of WTF (Women Tech Founders) in Chicago at 1871. More than a dozen female founders spoke to a crowd of over 200 and shared stories about launching their startups. Salzman shared, "There is a lot of chatter about supporting women founders and women in tech but not a lot of people actually doing it." The event was such a success that Crain's Chicago Business and the Chicago Tribune covered the event the next day!
How can you inspire future women interested in launching tech companies? By celebrating today's women in tech.
Never in history has there been a better opportunity for passionate, intelligent women to scale solutions and improve the world.
With that, we give you the launch of Women Tech Founders (WTF)! It's launching with an event at 1871 on January 27th in Chicago. And you're invited. If you're interested in entrepreneurship and encouraging students to launch great things, join us.
The vision? To create student-selected events each semester that compliment the growing women founder stories platform at www.womentechfounders.com.
Will you join us? Come to Women Tech Founders (WTF) Live! To attend, register here.