How To Use Strategic Vulnerability To Grow Your Business

how to use strategic vulnerability to grow your business

You’ve been working on your blog, product, or service for weeks now, getting ready for the launch. So far, you’ve done all the “right” things.

  • You’ve taken a course or two and have read up on a subject that you’re really passionate about.
  • You’ve positioned yourself as an “expert” in your niche.
  • You’ve even reached out to your business idols and some of their followers on social media promoting yourself as a fellow thought leader in your industry.

But still, something just doesn’t feel right.

When you look at what other people in your niche are doing you think, “How can I compete with that? My stuff isn’t nearly as good.”

Deep down you feel like a fraud. You’re scared, confused, frustrated, and mentally exhausted. Before long, you’re as sure your business idea won’t work as you were it would just weeks, days, or even hours ago. So, back to the drawing board. But, what do you change?

You need help, but, who do you turn to?

Certainly not your non-entrepreneurial friends and family expecting you to fail or salivating at the mouth for a chance to wrap you up in the warm embrace of “I told you so”. And you’ve kind of painted yourself in a corner by calling yourself “an expert” to now be looking for help to figure out your next move.

vulnerability freudSo what do you do?

The answer is simple… be vulnerable!

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But, I’m Too Old To Be An Entrepreneur… Right?

But, I'm Too Old To Be An Entrepreneur... Right?

The world would have you believe that at “your age” you shouldn’t be doing what you’re doing. Your friends and family may question “why now?” Even your own inner voice may betray you from time to time and tell you that by now you should have figured out what you wanted to do in life and have been well on your way to achieving it.

How dare you “give up that 9-5, that sure thing that pays your bills and keeps a roof over your head…”

How dare you actually try to live up to your potential…

How dare you desire to be more than a housewife or a mom…

If you’ve been beat down by people who just don’t understand or if you’ve beating yourself up thinking that maybe you’re just too old to be an entrepreneur, take a moment to consider this… Read more

The Secret Reason Your Friends and Family Don’t Support You

secret reason

A funny thing happens when you set out to do something different and take control of your life. Not funny, ha ha, but funny as in, odd. I mean, you’d think that people would be overjoyed at the prospect of this new and exciting life that you’re building. And if not the public at large, at the very least, your friends and family would… right? Well sadly, that’s not always the case.

Hopefully, you’ll never have to experience it yourself, but there’s a pretty good chance that you’re gonna be disappointed by how the people you love react to the entrepreneur inside of you trying to get out. For some of us, it’s downright brutal. They question what we’re doing; why we’re doing it; and of all the times, why now? “Why can’t you just be happy with what you have” or “the way things are?” Read more

Why Am I Doing This Again?

Why Am I Doing This Again?

In the beginning, we’re convinced we’re going to save the world. We’re focused, driven, ambitious, and unstoppable. Our minds are flooded with ideas constantly, keeping us up at night and taking over our thoughts during the day.

We know our idea is pretty good, but play coy and humble and say “If I only help one person, it’ll all be worth it.”

We’re not exactly sure how to make it happen so we seek out info from every reputable source there is. Then comes the avalanche. We’re bombarded with perspectives, techniques, principles, rules, how-don’ts, and how-tos. There are courses, videos, podcasts, blog posts, books, lectures, and seminars all telling you how to do it.

Let’s not forget the actual work of building a biz. While we’re at it, let’s not forget family… or friends… or self.

At some point, it all becomes too much. Read more

Tech-Life Balance with Randi Zuckerberg and Jill Salzman in San Francisco

What an amazing evening The Founding Moms of San Francisco shared with Randi Zuckerberg, Jill Salzman, and incredible Hosts Stef Shaterian and Flesche Hesch! Wednesday, September 10, was a night to remember…

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Crib Sheet #142: Kerri Zane Enterprises’ Kerri Zane

Screen Shot 2014-09-24 at 12.49.19 PMKerri Zane has been a lifetime entrepreneur, and a very successful one at that! Don’t take our word for it, the people who gave her an Emmy and put her book at the top of the Amazon best selling list are the ones you should really listen to. Read on to learn about this fab mother of two! 

What business did you start up?

Kerri Zane Enterprises. I am an internationally recognized Single Mom Lifestyle expert, Emmy winning TV executive, speaker, spokesperson & Amazon best selling author.

What motivated you to do it?

I was born to be an entrepreneur. The majority of my adult working life I’ve owned my own business.

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The Homemade Creative Features The Founding Moms Conference

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Did you know the FIRST EVER Founding Moms Conference is a little less than two weeks away? It’s not too late to join us – learn more and register here.

One mom who is excited to join us is Alena, author of the lifestyle blog The Homemade Creative. She even recently wrote a whole blog about why she can’t wait to be in Chicago in October. Check it out here and read and excerpt below. Then register for the conference! Hope to see you there.

Have you heard of The Founding Moms or Jill Salzman? Yes? You’re a couple steps ahead of me, then, because until August I had no idea that a world class lineup of insightful and inspiring experts is about to descend on Lincoln Hall in Chicago – practically my back yard – for a fantastic conference that’s jam-packed with everything you could possibly want to know about being a first-class entrepreneur. “

Why Happy Employees Work Harder and Smarter

Screen Shot 2014-09-21 at 10.33.12 PMGuest Post :: When it comes to employee productivity, every manager and CEO is on a quest to figure out how to get more and better work out of the people in their charge. While productivity — and its lack — has a lot to do with job fit, education, and training, it turns out that whether or not an employee is happy is important, too, which means that your quest for increased employee productivity will probably require you to consider the emotional state of the people who work for you, as well as the environment in their work happens. From the research surrounding the relationship between happiness and productivity to the reasons why happiness is a productivity boost, here is a quick, crash course in understanding why happy employees make harder, smarter workers.

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Hire Your Clone: Breaking Down Your Business Podcast

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In last week’s episode our hosts Jill and Brad discuss the top 5 alternatives to cloning yourself to make your business better. If you can’t clone yourself, you can always hire administrative help — a virtual assistant, an assistant, even your favorite cousin or 6-year old intern. Relieve the burden of tedious admin tasks and get back hours of your week. Create a “don’t do” list so that instead of adding things to your to-do list, make a list of things you should just hand off instead and force yourself to get help. Set clear goals, do less and really focus on the things that only you can do. It will make you a better business person. They’re joined by Coco Meers, founder of Pretty Quick, an app that makes it insanely easy to book your beauty appointments. It’s the Uber plus OpenTable of beauty and Malik Turley, founder of Hip Circle Studio that helps women (and the people who love them) throughout every stage of life. Providing a blend of dance and fitness classes (Belly dancing! Yeah!), services, resources, and community events, Hip Circle Studio is the place to be for you and your family.

 

Crib Sheet #141: Go Girl Communications’ Patti Minglin

pm_photoPatti Minglin has been helping companies market effectively to women full time for the past three years – though the seeds of her businesses started years earlier. Read on to learn more about how this mom of three built a freelance gig into a full time job.

What business did you start up?

I am the founder of Go Girl Communications, a sales and marketing consultancy that helps small- to medium-sized businesses effectively market to women.  

What motivated you to do it?

I had a great full-time job that I loved a lot, but the hours–and my commute–were ridiculous. One evening, we were sitting down at the dinner table and my son screamed with delight, “Yay, Mommy is home for dinner!” I realized then that something had to change–I needed to somehow be more present in my personal life. So, for the first time in my life, I quit full-time employment.

I like to say that I am an “accidental entrepreneur”–I really started out just doing freelance work with a focus on content development. My original goal was to supplement my strong sales and marketing background with content development so I could eventually return to the world of publishing (that was my industry) and be a strong publisher. However, as I got more involved in content development, I found myself drawn to the idea that smaller businesses needed strong marketing strategies, sometimes even more than big brands. I used the experience I had in marketing, the mom market (I was the associate publisher of a regional parenting magazine) and in local advertising sales to develop strategies that work for smaller businesses.

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