Mad Mimi is a lovely, simple email service that lets you create, send and track email newsletters. Over 150,000 businesses use Mad Mimi to handle email the simple way.
BigMarker is the place to host your webinars. We use them alllll the time for ours. Their video quality is excellent, their chat rooms are easy for your viewers to understand, and recordings of your webinars are top-notch. Most importantly, their customer service is grand.
Typeform is the web’s most advanced form builder that makes asking & answering questions online easy, human & beautiful. Ever taken a survey that was fun to fill out? Our members have such a good time interacting with us through our Typeforms that we get emails about how fantastic they are! Try it for free.
HootSuite is my favorite social media management system for your biz. Use this bad boy to manage multiple social profiles, schedule messages, track brand mentions, analyze social media traffic and more.
Buffer is my other favorite social media management system for your biz. It’s wildly helpful for scheduling posts to multiple social media outlets and has easy peasy uploading capabilities for all of your images and videos.
WPEngine offers finely-tuned WordPress hosting for WordPress sites who want incredible customer support, fast site speeds, guaranteed security, and incredible developer features.
Hover is the best way to buy and manage domain names and email. A division of Tucows Inc., offering simple, useful services to help people unlock the power of the Internet.
Breather is the Zipcar of office space. Find stunning spaces to get your work done outside of your home office. Rent by the hour, invite colleagues and friends to join you, or host workshops and seminars in a quiet, beautiful space. Locations abound all over the country! Use code FOUNDINGMOMS for some free time to try it out, too.
Keeper Tax matches busy self-employed folks with a personal bookkeeper who finds tax write offs among their purchases. Never touch quickbooks again, for $10 per month.
Square Cash lets you pay folks instantly, and cash out to your bank for free! Standard deposits show up the very next business day. You can even spend directly from the app with a built-in Visa virtual card number.
Kiva U.S. helps you to get a small business loan up to $10,000 WITH NO INTEREST! Too good to be true? Nah. It’s true. We raised $5,000 successfully through Kiva. Go and see for yourself over here. Apply for your own loan here.
Pipeline Angels is a network of new and seasoned women investors. They’re changing the face of angel investing and creating capital for women and non-binary femme social entrepreneurs.
1Password is the only way I know how to keep track of passwords. I make them long & strong and then store them in this puppy. It’s security made simple. It’s easy to use. And it’s a lifesaver.
Evernote is closed source freemium suite of services designed for notetaking and archiving. (Read: you won’t forget anything ever again.) A “note” is a piece of text, a webpage, photograph, voice memo, or a handwritten “ink” note. Save it on your phone and it will also appear on your computer. And vice versa. Genius.
Dropbox is a home for all your photos, docs, videos, and files. Anything you add toDropbox will automatically show up on all your computers, phones and even theDropbox website — so you can access your stuff from anywhere.
Shopify offers everything you need to sell. Build your online store with Shopify’s ecommerce software and easily sell in person with Shopify’s iPad POS.
FOR MAKING VIDEOS
Lights
Jill uses the Neewer® Photography 160 LED Studio Lighting Kit to film all of the FMC’s video courses. Two lights, two stands, and two filters come with the Kit. (And don’t forget the scotch tape to hang fancy tapestries behind you on the wall where you’re filming.)
Sound
For the sound mixer, Jill uses the Alesis MultiMix 4 USB FX which is a four-channel desktop mixer with a USB digital audio interface that lets you mix live, in the home studio, and record audio directly to a computer. For microphones, Jill uses the
Gravie is reinventing health benefits, making them easier and more affordable for employers and employees. They’re one part smart tech, one part human touch.
Pogo is an online insurance agency that provides business insurance to the self-employed. With one simple quote form, Pogo’s team compares over 30 insurance companies to get you the best coverage at the lowest price— including liability, property, workers’ compensation, and more. The experts at Pogo work for you, not a commission. All quotes and advice are free.
SpotHero is the app to use that helps you find, book & save on both daily & monthly parking with convenient garages, lots & valets near your destination. Want $5 off your next parking spot? Use code FOUNDINGMOMS to redeem it.
They make it easy to order food online for meetings. From routine office lunches to offsite client meetings, from 5 to 2,000 people, ezCater connects people with reliable local caterers and restaurants. And they’re real people: Call and a real Catering Ninja will answer. No “Press 1” nonsense.
FOR SOCIAL MEDIA MANAGEMENT
Hootsuite
HootSuite is my favorite social media management system for your biz. Use this bad boy to manage multiple social profiles, schedule messages, track brand mentions, analyze social media traffic and more.
Buffer
Buffer is my other favorite social media management system for your biz. It’s wildly helpful for scheduling posts to multiple social media outlets and has easy peasy uploading capabilities for all of your images and videos.
FOR DOMAIN NAME + HOSTING STUFF
WPEngine
WPEngine offers finely-tuned WordPress hosting for WordPress sites who want incredible customer support, fast site speeds, guaranteed security, and incredible developer features.
Hover
Hover is the best way to buy and manage domain names and email. A division of Tucows Inc., offering simple, useful services to help people unlock the power of the Internet.
FOR OFFICE SPACE
Breather is the Zipcar of office space. Find stunning spaces to get your work done outside of your home office. Rent by the hour, invite colleagues and friends to join you, or host workshops and seminars in a quiet, beautiful space. Locations abound all over the country! Use code FOUNDINGMOMS for some free time to try it out, too.
FOR ACCOUNTING + MONEY $TUFF
Keeper Tax
Keeper Tax matches busy self-employed folks with a personal bookkeeper who finds tax write offs among their purchases. Never touch quickbooks again, for $10 per month.
Square Cash
Square Cash lets you pay folks instantly, and cash out to your bank for free! Standard deposits show up the very next business day. You can even spend directly from the app with a built-in Visa virtual card number.
Kiva U.S.
Kiva U.S. helps you to get a small business loan up to $10,000 WITH NO INTEREST! Too good to be true? Nah. It’s true. We raised $5,000 successfully through Kiva. Go and see for yourself over here. Apply for your own loan here.
Pipeline Angels
Pipeline Angels is a network of new and seasoned women investors. They’re changing the face of angel investing and creating capital for women and non-binary femme social entrepreneurs.
SurePayroll
SurePayroll makes it easy to run payroll for small businesses and household employers nationwide.
Privacy
Privacy generates virtual card numbers that protect your security and privacy when you shop online.
FOR MEMORY LOSS
1Password
1Password is the only way I know how to keep track of passwords. I make them long & strong and then store them in this puppy. It’s security made simple. It’s easy to use. And it’s a lifesaver.
Evernote
Evernote is closed source freemium suite of services designed for notetaking and archiving. (Read: you won’t forget anything ever again.) A “note” is a piece of text, a webpage, photograph, voice memo, or a handwritten “ink” note. Save it on your phone and it will also appear on your computer. And vice versa. Genius.
Monday.com
A project management software built for teams, with Gantt, Roadmap, Planning & Tracking
FOR SAVING SPACE
Dropbox
Dropbox is a home for all your photos, docs, videos, and files. Anything you add toDropbox will automatically show up on all your computers, phones and even theDropbox website — so you can access your stuff from anywhere.
FOR E-COMMERCE + PRODUCT STUFF
Shopify
Shopify offers everything you need to sell. Build your online store with Shopify’s ecommerce software and easily sell in person with Shopify’s iPad POS.
FOR MAKING VIDEOS
Lights
Jill uses the Neewer® Photography 160 LED Studio Lighting Kit to film all of the FMC’s video courses. Two lights, two stands, and two filters come with the Kit. (And don’t forget the scotch tape to hang fancy tapestries behind you on the wall where you’re filming.)
For the sound mixer, Jill uses the Alesis MultiMix 4 USB FX which is a four-channel desktop mixer with a USB digital audio interface that lets you mix live, in the home studio, and record audio directly to a computer. For microphones, Jill uses the

FOR HEALTH & BUSINESS INSURANCE
Gravie
Gravie is reinventing health benefits, making them easier and more affordable for employers and employees. They’re one part smart tech, one part human touch.
Pogo
Pogo is an online insurance agency that provides business insurance to the self-employed. With one simple quote form, Pogo’s team compares over 30 insurance companies to get you the best coverage at the lowest price— including liability, property, workers’ compensation, and more. The experts at Pogo work for you, not a commission. All quotes and advice are free.
FOR BUSINESS TRAVEL
AirBnB
AirBnB is the place to find a place to stay. Want $25 towards lodging for your next trip? Check out this international site.
SpotHero
SpotHero is the app to use that helps you find, book & save on both daily & monthly parking with convenient garages, lots & valets near your destination. Want $5 off your next parking spot? Use code FOUNDINGMOMS to redeem it.
FOR EVENT MANAGEMENT
EZCater
They make it easy to order food online for meetings. From routine office lunches to offsite client meetings, from 5 to 2,000 people, ezCater connects people with reliable local caterers and restaurants. And they’re real people: Call and a real Catering Ninja will answer. No “Press 1” nonsense.