This is part one of a three-part series by Ramon Ray of Smart Hustle Magazine.
Hustle is a word we hear frequently in the business world, describing the forward momentum of small business owners and entrepreneurs who are determined to find success through smart business. A hustler is fixated to the point of obsession and willing to give all their attention, time, and money to a particular smart business idea. They don’t let failures get them down and instead use their focus and drive to push their business toward success.
I don’t disagree about the importance of it in building a prosperous business; however, I think it is important to clarify that while it is good, the true way to grow a business is through smart hustle, which is why I chose that as the name and focus of my publication Smart Hustle Magazine. Only when you can hustle smartly can you avoid the pitfalls and traps that have taken down so many other hustlers in the business world. Need some clarification? Here are 4 examples of how smart business beats out regular hustle every time.
Hustle is about being passionate about a particular project. You love what you do, you believe in your cause, and you’ll do anything to get your ideas off the ground. This often means grinding hard every day and using every ounce of energy you have on your project.
However, smart hustle is about realizing that there are other important considerations besides passion; success is not a given no matter how passionate you are. Smart hustlers know that their passion must also be a viable idea. Does your product or service solve customers’ pain points? Is this idea something that you can realistically monetize? Smart hustlers are fueled by passion, for sure. But they also understand the importance of building a financially viable idea.
Hustle is about action, not words. Some people will say they work but they don’t have actions to back up those statements. It involves putting 100 percent of yourself into making your business dreams come true, not just a part-time effort. Every minute of your day and every ounce of effort you have goes into achieving that one goal.
However, smart hustle is about realizing that you need to have a plan for your actions. It’s not aimlessly working on this and that, spending all of your time yet not moving forward. Smart hustlers know that they need to develop a smart business strategy, to gather their ideas into a vision, and to find a logical way to execute each part of that vision. Smart hustlers plan their actions so they are always moving forward.
Hustle is about seizing opportunities. You never know who you will meet so you have to be aware that opportunities are all around you. Once found, you must be able to recognize these opportunities and seize them.
However, smart hustle is about realizing that you can’t just sit back and wait for opportunities to find you. Smart hustlers know that they have the power to make opportunities happen. They are always out there, talking about their businesses, and actively inviting opportunities in.
Hustle is about not letting your past failures get you down. Everyone has experienced failure in life, but hustlers have the ability to shake failure off and to continue dreaming big.
However, smart hustle is about learning from these failures. Smart hustlers aren’t afraid to fail, and when they do, they take the time to reflect on that failure to better prepare themselves for the future. What can you learn from this failure? What should you have done differently? What skills should you develop that will help you overcome a failure like this in the future? Smart hustlers take the time to reflect on failure before they move on from it.
I have long believed in the importance of small business owners and entrepreneurs engaging in smart hustle over the regular old hustle. This distinction has been noted by other business experts too, including Shark Tank’s Robert Herjavec who mentioned smart hustle in this interview. The Sharks are always looking for self-made smart business owners who have hustled – but the smart hustlers are the ones who truly ‘wow’ and ultimately push their businesses to success.