Wanna get going with your video marketing but don’t know how? Are you feeling like maybe you missed your chance? In the latest FMC course 40, How to Make Video Magic, Jill talks with Rachael Kay Albers, host of Awkward Marketing and the founder and creative director of RKA Ink. They walk you through how to jumpstart your video marketing to get your biz noticed.
Why should you do video marketing?
So many people often think it’s too late to start making videos, but it’s really not! The best thing to do is just to start, no matter how awkward it might feel. Rachael advises creating public accountability: tell others you’re going to start doing a Facebook Live, for example, and stick to it.
You can do video marketing!
The good news is that people are interacting with video more than ever before. Being visible allows people to know, like, and trust you and your brand. And no, you don’t need fancy equipment. Start where you are with what you have on hand and get comfortable with the tools in front of you.
What would you say?
There are various topics you can cover in a video, and you can make it short and sweet. You don’t have to agonize over it like a blog post. Address the questions you get asked most frequently, take viewers on a behind-the-scenes tour, or – if you can tie in a current or topical event to your business – address it.
Ok. I’m ready to learn how to make video magic.
Getting in front of the camera and marketing your biz can be scary and challenging, but it doesn’t have to be. Practice makes perfect!
Jill knows that you can do it and Rachael knows how you can do it.
Not a member of the FMC yet? Signing up for #theFMC and its video courses is easy peasy – do it here. Get access to piles and piles of small business resources for marketing and branding, meetups, webinars, member support, and more for mom entrepreneurs right here. See you on the inside.