Does comedy have a place in business? That’s the question we’re answering in The Founding Moms Community’s video course 32, How to Find Your Funny, out today! In this course, Jill talks to expert KT Speetzen of Mother Cluckers Comedy and the upcoming Cluck U about the role that comedy plays in the business world and the resulting connections that we make.
I don’t even know if I’m funny!
Worried that you’re not that hilarious? Remember, practice makes perfect.
But if you’re not serious, how can people take you seriously? “The key to business is the connection,” KT says. “You don’t have to be an F-bomb comedienne.” But if you have a few stories up the sleeve that allows you to connect with a new client, that will make doing business easier. So many people worry that if they’re not serious or if they’re not using all the big words, they won’t get the sale. In fact, if you make people relax or are able to share a story or two, you’re more likely to get people to want to do business and partner with or buy from you.
Can I practice being funny?
Indeed, you can. How do you develop humor for use in business? Speetzen suggests picking out five character traits, remembering that these describe how you are now, not as you wish you were, or who you want to be. Out of that list of five, ask someone who knows you well to verify if those traits sound like you or not. If they do, whittle the list down to three.
Those three character traits will help you going forward into business meetings or client dinners or any interactions that just plain stress you out. This is what’s called your “on” persona. This way, you don’t have to really worry about what people think of you, the person. Rather, this will be about you, the business owner. If you’re wondering if that’s lying or that somehow you’re not really presenting yourself, you are. You’re merely amplifying three of your best qualities and bringing them forward into conscious awareness. It won’t be perfect the first time out. It will be uncomfortable. But with practice, you’ll get better.
How will finding my funny help me in business?
Once you have your traits down, you’re going to want to think of stories that you can use to relate to your clients or your audience. These stories help to serve as an icebreaker. If you meet a new client for the first time and say, “How can I help you?” or if you have a product that you want a store to carry and say, “What are customers telling you they need?” you automatically open the door for the client to talk. While they’re talking and you’re actively listening, you can then reference your stories.
If you say, “Oh your story reminds me of the time I…” and you bond with your client, they no longer think of you as just another person trying to get a sale. Rather, they remember you specifically: your daughter is the same age as their daughter; you gave them a book recommendation that they really love. Even if they can’t take you up on your service offer or your product, they might tell you if someone they know can really use what you do or sell. Then, you not only have one connection but now you’ve networked to make another.
Okay. I’m ready to find my funny.
KT helps us think about our character traits and our stories, so we’ll be finding our funny (and getting new business) in no time at all.
Jill knows you can do it. KT knows how you can do it.
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