At LogoMyWay, in addition to giving customers the ability to source logo designs from talented logo designers all over the world, we also offer an online logo designer that enables customers to create their own logo designs. If you are designing your own logo, though, there are a number of important factors to keep in mind. To help you out, here are the five most important things to consider when making your own logo design.
1) Your Logo Conveys Messages About Your Brand
A logo is much more than a piece of art meant to represent your company – it’s also an opportunity for you to convey key messages about your brand to your audience. Before you begin creating your logo design, you’ll first want to determine the most important messages you want your logo to communicate. Once you’ve highlighted these messages, the next challenge is to create a logo design that communicates these messages in an effective and clever way.
2) Professionalism is Paramount
Like it or not, customers tend to make very swift judgments about a company when deciding whether or not they want to part with their hard-earned money. With that said, if your company is represented by a logo that looks as if it was designed by a middle schooler using Microsoft Paint then you are probably going to have a hard time convincing your audience that your company is a professional and reliable company that is worthy of their business. If you aren’t confident that you can create a logo design that will portray your brand in the best possible light then it’s better for you to hire a professional designer to help rather than trying to create a design on your own. While our online logo designer makes it easy for almost anyone to create an original and professional-looking design, it is still essential for you to keep the importance of professionalism in mind when creating your own logo design.
3) Simplicity is Often Best
Unless you are a graphic design specialist, creating a complex and highly artistic logo may be a challenge. The good news, though, is that many of the best logos are often quite simple in their design. Ultimately, a clean and professional-looking logo that is designed to communicate an important message about your brand will be much more effective than an over-the-top and unnecessarily complex design. As with many things, keeping it simple is often the best bet when designing your own logo.
4) Consider the Four Pillars of a Logo Design
If you are designing your own logo, there are four different design elements that you will want to keep in mind – color scheme, images, text, and font. The text you include may be as simple as your company name, or you may choose to include a tagline in addition to your company name. Both the color scheme and font that you choose for your logo, meanwhile, will communicate important messages about the culture and mission of your company. Lastly, the images you choose to use in your logo design will make up the bulk of the design and should likewise be meant to portray various attributes of your brand. Put all of these elements together into a creative and well-thought-out design and you will have a logo that will serve your brand well.
5) Your Logo Needs to be Scalable
When you first design your logo using our online logo maker, it will appear as a piece of clip art – and this is likely how your logo is going to appear in many other applications as well. However, there are also a number of other ways you may wish to use your logo in the future that requires you to scale it up from its original size. For example, you may want to put your logo on a sign outside your building, use it on a billboard advertisement, use it on your product’s label, and more. Unfortunately, designs that look great as clip art don’t always look as good when they are scaled up to a much larger size. When creating your own logo design, therefore, it’s essential to keep in mind the many ways you might end up using your logo and develop a design that is versatile and scalable.
At LogoMyWay, we’ve made it easier than ever before for customers to create their own professional-looking logo designs using our online logo maker. With that said, though, there are still a number of considerations to be aware of if you want the logo that you create to serve your brand in the best way possible. By following the advice outlined above and taking advantage of our incredibly easy to use online logo maker, you should be well on your way to creating an effective and eye-catching logo design.