Crib Sheet #79: Gift It Green’s Kimberley Blanding.


Dig the eco-chic lifestyle? Kimberley does. She’s created a unique gift item out of her desire to go green, which is a gift in and of itself. Check out how Kimberley did it and be inspired to find the inventor in you, too.

What business did you start up?

I launched Gift It Green, a cotton fabric gift boxes are reusable, fun, and unique. It has eco-chic crinkly tissue paper and multiple layers to capture the thrilling experience of unwrapping a gift. Gigs are designed to be gifted forward and are super easy with no scissors, tape, or waste.

What motivated you to do it?

I want to leave the world a little better for my kids. Opening presents should be a blast, but I always hated the waste!  There wasn’t anything like this available.

How many children do you have, and how old are they?

3 boys (5, 3, and 1 month.)

How long have you been running your business?

I’ve been readying the concept for 18 months but launched in April of 2012.

How long did it take you to start becoming profitable and/or successful, however you choose to measure success?

Still waiting… 🙂

How did your family react to you starting your own business?

My family has been very supportive, but it’s been hard.

Easiest part of your job?

Coming up with ideas.

Hardest part of your job?

Manufacturing and finance….UGH!

What skill would you most like to improve?

Social networking aptitude, especially Twitter.

What tools or advice do you wish you knew then that you know now?

Stick with your gut. Everyone has an opinion!

What is the accomplishment you are most proud of?

Selling almost 100 boxes in the first week.

Can you recommend 3 essential websites for moms in, or going into, business? (Seriously, I love the weekly snippets!)

Favorite part of a typical day?

Bedtime bath and story. A glass of wine helps, too.

And a few more questions, considering that American Express should be featuring more mom entrepreneurs…

Childhood ambition? Lawyer — although I’m not sure why.

Time of day you get the most work done? Morning.

Last purchase? Shipping scale for mailing packages from home. 

Favorite book or magazine? Reading 50 Shades of Grey.

Inspiration? My mom.

Least likely to…..have another baby. Three boys is a lot.

My life… always busy, but I love it.


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