Recently, we got the chance to chat about the business launch with one of the founders of Brewla Bars, a company that’s challenging the idea of what an ice pop should be. The brother-and-sister run business, based in Brooklyn, crafts brews and creates flavors for the sophisticated palate — and everyone else’s, to boot.
- Who are you?
- Rebecca Dengrove, co-founder of Brewla Bars
- Where did your concept for the business come from?
- My brother. We grew up in Southern California eating ice pops and realized that we’d stopped eating them as adults. He had a craving for a pop one night and went to the store and was disappointed by what was available. The choices were boring flavors like cherry, grape and orange and the ingredients weren’t great either. They were made with artificial flavors and colors and HFCS. He thought we could create something better so he called me up with the idea and Brewla was born.
- What kind of work did you do before the business launch?
- I got my masters in Food Science (and my bachelors in nutrition science). I worked as the Corporate R&D Manager for B&G Foods. Before that I was a Sr. Scientist at Glaceau/The Coca-Cola Company (vitaminwater) and Pepsi and a product development scientist at M&M Mars (Masterfoods.)
- What is it about your business that you’re most proud of?
- Not only are our ice pops the healthiest option on the market (we are the lowest in calories and sugar in an all-natural ice pop,) but we’ve won numerous awards for our taste which, when it comes to food, is the most important thing. It has to taste good. Our cold-brewed coffee ice pop is one of Shape Magazines best summer snack award winners. It was published this month.
- Besides access to unlimited treats, what do you find most enjoyable about owning a successful dessert business?
- I always love it when I’m doing an in-store demo and someone tells me they already buy our Brewla Bars or I catch someone with it already in their cart. It’s just so cool knowing people enjoy what we are putting out there.
- What do you attribute your success to most?
- I think we have a long way to go before I feel like we are successful. We are working hard and making an impact but we aren’t there yet. It takes lots and lots of hard work.
- If you had one piece of advice for someone planning a business launch, what would it be?
- Don’t take money from investors until you absolutely have to. Try to find other ways to build your business on your own. As soon as you take money from someone else, you work for them.
- Does your company contribute to or help any charitable organizations? If so, what do you want people to know about the organization that you are supporting?
- We work with Citymeals on Wheels. The mission is to prepare and deliver meals to the home bound elderly in New York. We make food and feel that it is important to help all people gain access to it. We also support Dancers Responding to AIDS. This is a charity I have a personal affiliation with and enjoy supporting.
- Do you pay attention to competition? How do you differentiate your business from the rest?
- Of course we pay attention to competition, but we don’t let it consume us. Our flavor combinations are all craft brewed and our ice pops are the lowest in calories and sugar on the market. Our flavor combinations are sophisticated yet remain approachable like our craft brewed root beer float and our strawberry hibiscus tea.
It was such a blast getting to know Rebecca and finding out more about her company. If you want to know more, check out the website, and be sure to use this coupon the next time you purchase your favorite Brewla Bar flavor!