Why do you have to use Facebook if you’re a business owner? We’re asking expert Renee Mulder of Rumble Media what the benefits of using Facebook are for business in our latest course 33: Let’s Face It: It’s All About Facebook!
Why Is It All About Facebook?
Well, as Renee let us know, there are 1.3 BILLION people on Facebook today (and counting). If you’re not one of those Facebook people, that’s okay if you don’t want to interact personally. But for business, that’s potentially a lot of customers you might be missing out on.
And just like your website or your brand, you need to make sure that your Facebook business page is very clear. People want to know immediately what it is you do and how to contact you. Your Facebook business page serves that purpose.
How Do I Post? What Do I Post? HELP!
For a business owner just starting out, social media of any kind can be overwhelming. Luckily, Facebook makes it easy for you to schedule posts and – with the use of trending topics – helps you see what people are talking about. Is there relevant content you can use in current events that may apply to your business? Are you attempting to have a conversation with your customers, or are you just letting them know about potential sales in your business?
“Think about Facebook,” Mulder says, “like a two-way conversation. Think about how you’d want to be spoken to.” It’s also important to cultivate a personal connection with your potential clients. You really want to strive for engagement. Facebook can help you do that.
Do I Have to Spend Billions in Ads?
According to Mulder, Facebook has the most accurate targeting of any digital means. If you know who your customers are, you can create an ad directed solely at them. Generally, though, most small business owners need to guess a little bit before they can focus in on their exact customer base. You can spend $20 on ads a month, and if it works, spend more next month. If it doesn’t, change one thing and go back to the drawing board. A lot of social media, she says, is trial and error. If your Cost-Per-Click (CPC) is low, that means your engagement is working (and that means your ads are working).
Okay. I’m ready to learn all about Facebook.
So many people don’t like Facebook, but it’s a great tool for business. Don’t miss out on potential customers!
Jill knows you can do it. Renee knows how you can do it.
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