“I’d just published Found It: A Field Guide for Mom Entrepreneurs in January. In it, I write about how any entrepreneur can rent a mailbox at The UPS Store and set themself up with an official-looking business address. Once I dove into marketing mode, I thought I’d reach out to UPS and ask if they’d sell the book in their 4,700 stores around the country.
But they said no.
Then, magic happened. A woman who read my book tweeted publicly: “I just learned that you can get a UPS mailbox for your business from @foundingmom’s book! Who knew?”
“Did you know that newsletters are far more effective at driving business to your company’s website than social media? For you “I-Don’t-Have-Time”-ers and you “Why-Bother”-ites, maybe you should rethink your marketing efforts and create a promotional email. Only please make it less annoying, less spam-like and less cringe-inducing than everyone else’s newsletters.
1. Content matters. Don’t get lazy and turn your newsletter into an aggregator of other people’s newsletters. Come up with short, to-the-point information, stats or opportunities. Make sure that you have relevant, concise information about your industry that’s interesting. Without the interesting part, you’ve lost me…” Read the full article at NBC Chicago here.
Let’s go over how to write a better press release, shall we?
The press release is used to bring noteworthy information to the masses. It’s a vessel of news. An announcement of the unannounced. It comes in a shape and size familiar to its recipient. Entrepreneurs and publicists alike adhere to its traditional form, but seem to misunderstand its function. It’s often the only opportunity the entrepreneur will ever have to win over the release’s recipient. And yet, it is often so poorly written.