“Did you know that newsletters are far more effective at driving business to your company’s website than social media? For you “I-Don’t-Have-Time”-ers and you “Why-Bother”-ites, maybe you should rethink your marketing efforts and create a promotional email. Only please make it less annoying, less spam-like and less cringe-inducing than everyone else’s newsletters.

How?

1. Content matters. Don’t get lazy and turn your newsletter into an aggregator of other people’s newsletters. Come up with short, to-the-point information, stats or opportunities. Make sure that you have relevant, concise information about your industry that’s interesting. Without the interesting part, you’ve lost me…”  Read the full article at NBC Chicago here.

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